Hello! I'm Shahida
An innovator with background in psychology, product design, marketing and a burning passion for driving change and digital disruption.
Shahida Knez
CX Design, Brand strategy, Innovation & Digital Transformation
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EXPERIENCE
April 2021-Current
Associate Director
OPTUS CONSUMER MARKETING
Product & Brand Marketing
ATL, CX Design, Brand strategy, Product marketing (Donate your data, Pause, Translate), Partnerships (SpaceX, Apple & Samsung), Sponsorships & community Grants
Jan 2020-Mar 2021
Director Digital Transformation
OPTUS BUSINESS
Design and launch Agile digital Tribe
Design the AOP plan for SMB's digital transformation strategy, hiring, managing and leading 51 digital leads across CX, UX, production and digital architecture during the pandemic.
Jan 2019-Jan 2020
Director Experience Design
SYMPLICIT
Customer led innovation, strategic design across digital and physical spaces
Jun 2018-Jan 2019
Digital Platforms and Transformations Manager
OPTUS
Leading a team of visual designers, content managers and technical producers on a journey to transform the way we connect customers to digital first product and service experiences
May 2017-Jun 2018
Innovation Development Manager
OPTUS
In the Strategy and Innovations team I apply design thinking and human centred design principle to develop product and propositions, driving sales, service and ICT solutions for the Small to Medium business segment
Apr 2015 - May 2017
Propositions GTM Manager
OPTUS
Working with Product, Brand and Communications I delivered five market first opportunities aimed at consumer and small business segments (including Apple iPhone 7/Plus/8, EPL, Optus Sport, Business Care).
Jan 2014 - May 2015
Mobile Marketing Executive
OPTUS
Development and management of Postpaid mobile retention strategy focusing on churn reduction, customer value and ARPU management.
Apr 2013-Oct 2013
Marketing Consultant
HYPEROPTIC
Worked with Head of Marketing and Sales to develop customer communication strategy
Mar 2012-Mar 2013
Direct Marketing Marketing Manager
BRADY CORPORATION
Introduced personalisation in a traditional sales and marketing strategy to increase second order conversion
Oct 2007-Mar 2012
Marketing Manager
STUDENT SERVICES AUSTRALIA
End to end marketing strategy managing Magazine business portfolio to increase subscription sales. Clients included The Economist, TIME magazine, National Geographic and New Scientist
Mar 2005-Oct 2007
Promotional Campaign Executive
STUDENT MARKETING AUSTRALIA
Lead experiential campaigns nationally across 5 states in over 30 universities and tertiary institutions. Clients included Apple, Optus, The Commonwealth Bank
Feb 2005-Nov 2006
UX Consultant
PTG GLOBAL
Applied human centred design principles to create UI and UX interfaces for clients including Virgin airlines and Telstra Bigpond
EDUCATION
2017
Certificate
ADVANCED MANAGEMENT
Macquarie University
2004-2007
Bachelor's Degree
PSYCHOLOGY
Macquarie University
2003-2007
Bachelor's Degree
PHILOSOPHY
Macquarie University
2002
Certificate IV
RETAIL MANAGEMENT
Tafe NSW
CLIENTS
SKILLS
Microsoft Excel, Word, Powerpoint (Advanced)
HTML & CMS, AEM & Salesforce Marketing cloud (Proficient)
Visio, Thinkcell & Data visualisation (Proficient)
Adobe - Creative Suite (Proficient)
4 languages (Advanced English, Farsi, Hindi, Pashtu)
Keynote, Pages & Filemaker DB (Proficient)
EXPERTISE
MARKETING STRATEGY
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ATL/BTL Marketing strategy
Data driven 1-1 communication
Customer proposition development
Customer Value Management
Digital Customer Engagement
INNOVATION DEVELOPMENT​
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Human centred design
Digital transformation strategy
Design Thinking
Customer driven proposition development
Market research
Customer segmentation.
EXPERIENCE DESIGN​
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Digital CX/UX
Usability testing/ VR
Customer Validation workshop
Hypothesis testing
Research
Contextual Inquiries
Persona development